Website Design Guidelines
 

Whether a website is a success or flop on the web depends a lot on the site functionality, its user friendliness and ease of use, and how search engine friendly its architecture is. If yours is a website that is meant to make money online, here are few things that need to be perfected in terms of its design before eventually taking it to the cyber world.

1. Avoid Splash Pages

Preferably do not use ‘splash pages’, also called ‘door way’ pages in the website. Splash pages are the pages that actually contain nothing but a high resolution flash image or graphics with an ‘enter site’ button somewhere near the image. Most netizens visiting the web are in a hurry, and the last thing they want from a website is some stupid looking gimmick that wastes their precious time. It is a possibility that they may never again visit such websites. The bottom line is to give the visitors the value of your website up front sans a splash page. Take them directly to the core contents of your website.

2. Avoid/Cut down Banner Ads

Another common mistake that many online businesses do in their websites is to include excessive banner ads. While it may give some color to the website, from a visitor point of view, banner ads can be extremely annoying, especially the popup ones. Also, banner ads make the website load far slower than when it is without those. According to experts, the having anchor texts in the contents that may prompt netizens to click on it better than shoving banners on their face. Few banners here and there are ok. But don’t over do it.

3. Use Simple Navigation

The last thing netizens expects from a website is a confusing maze of links that takes them to nowhere. In other words, it is important to provide simple and straightforward navigation menus to keep netizens stick to the website and not frustrating them. The bottom line: avoid flashy menus and multi-tired drop down menus as much as possible.

4. Avoid Unsolicited Audio

Don’t include audio in your website that automatically starts with page loads. As it has been observed, if came across such websites, most netizens just abandon the site even if a ‘stop’ button is promptly displayed on the site. It is a big turn off for most netizens for nobody wants to be sold/marketed anything verbally against their wishes. So, avoid that.

5. Search Engine Optimization

If your website is a business website, the sales it garners has a direct bearing on the visibility it has on the web. In other words, how prominently a site features in search results could change the fortunes of a website tremendously. SEO is a method of doing just that, in making a website search engine friendly so that it gets listed amongst the first few pages of search results. There are various factors that eventually lead to SEO, and it would be better if you could rope in some professional company specializing in SEO to do that.

 

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