PPC Advertising Program Reviews
On the Internet right now there are over
500 smaller and less known PPC
advertising programs operating, and
serving advertisers quite well. Small
business owners, and webmasters are
appreciative of the smaller programs
because they provide lower costs in
advertising for their products,
services, and websites, than the
competition of the larger PPC
advertising programs. Many of these
smaller companies have great reviews
from different sources throughout the
Internet, are popular, have great
usability, and excellent features, as
well as many other factors. Small
business owners, and others are
encouraged to shop around for a pay per
click program that is right for them.
Instead of automatically choosing the
most popular; because this can be more
costly, and can eat up a budget faster
than it can make them money, in the long
run.
ePilot
EPilot debuted in 1999 as the search
engine arm of Interchange Corporation of
Laguna Hills, California and has since
made quite an impression on the pay per
click advertising market. EPilot is
centered around a very user friendly
interface that is easy to use and manage
for its customers and advertisers.
EPilot has also managed to gain
partnerships from numerous other PPC
advertising programs such as LookSmart,
FindWhat, 24/7 Real Media, and Enhance
Interactive. These companies it was able
to expand in a very short time. And
ePilot still may be expanding today, as
more and more search engine channels
emerge and are used by developing pay
per click advertising programs. Back in
2003 it had already added numerous
others such as Ask Jeeves, Business.com,
and Search123, and was already able to
completely remodel their website.
Some of the great things about ePilot is
that for one it has a very professional
look and atmosphere. The Interchange
Corporation has invested a lot of
funding in ePilot, when one considers
the size of the company within the pay
per click advertising market. But they
have paid particular attention to how it
enters the local search market with its
new feature called, Local Direct search,
which is also an advertising platform.
Local Direct for sure is the advertiser
that there will be an extremely quick
search result, which is also great for
the visitor making the search, and uses
what is called "Keyword DNA." This
feature uses language in search results
that the average user is familiar with
and can identify with more easily.
EPilot had a partnership with 290
different search engines and websites in
2006. This included large properties,
and over 300,000 advertisers for a very
large market reach; and this number may
have grown by now. They also employ a
very thorough screening of relevancy
factors, when they're taking on new ad
campaigns.
The negative aspects of ePilot are that,
for example, the Local Direct feature
actually only includes local results
from within the United States and
excludes results from that of other
countries. Also there is a minimum bid
price of seven cents, but all things
considered, this is still a very low
price and should be taken into account.
Also, although it can be used towards
the advertiser's ad campaign, all
advertisers are required to make a $100
minimum credit card deposit for quick
activation. This for some is still a
very large commitment especially for
small businesses, and advertisers that
are on a budget. The support service for
ePilot is also only open and available
Monday through Friday during business
hours, for anyone who may need live
contact with an agent of ePilot for some
kind of assistance.
AdOn Network
Founded in 1999 AdOn Network, was
formally called myGeek, until it evolved
into a shopping site. After it dropped
the majority of the shopping model
within nearly a year, it began spending
the next two years helping other smaller
websites, visitors, and general users
with search engine optimization. MyGeek
was based in Phoenix, Arizona before it
changed its name to AdOn Network in
August of 2006. The company changed its
name because of the confusion, spanning
between their company online, and the
name of the popular computer repair
company "Geeks." There were a lot of
benefits about the confusing
circumstances around the name issue with
their company, versus the other company,
but there were more than enough negative
aspects of the confusion, which were the
cause of the name change. There are many
advertising options with the AdOn
Network pay per click program, such as
"pop under" ads that makes keyword
targeting with the cost per thousand or
CPM view, that display the advertiser's
website and not just an ad. Another
option is text-based display that is
keyword targeted and also sold on a cost
per view basis in a bid format. There
are also search listing ads that fit
into the basic pay per click model, and
they start at only five cents per click.
There are also many other great aspects
of AdOn Network, such as the Max Bid
feature, which allows an advertiser to
set the cost per click amount according
to what they were willing to pay for
keywords instead of a default balance
that is set by the program. Afterwards
the prices are adjusted by auto-settings
down to the pricing that is set by other
advertisers. This is a somewhat
questionable feature, but although one
advertiser might not have access to the
keyword bids, they can always remove
their ad from an affiliated network
depending on whether or not they were
satisfied with the traffic received to
their ads on that partnering search
engine or website. The advertisers using
AdOn Network also have the option to
block a maximum of eight websites from
seeing their ads, and AdOn also protects
against and detects click fraud. There
is also what is called a day parting
feature, which is offered in search
listings to help the advertiser to
select specific times of the day to run
their target ads, for instance, a
late-night browser depending if their
product is aimed at that target. There
is also very in depth reporting in order
to help advertisers analyze their
traffic in their cost per keyword. This
helps ensure the advertisers that
they'll get the correct targeting, and
also AdOn Advertiser Services
representatives will assist advertisers
in maintaining their campaign accounts
to their best needs.
One of the less reputable factors about
AdOn Network is that they do allow adult
sites to campaign advertisements through
their program. However these ads are
monitored to ensure that they are only
using adult oriented keywords, and are
targeting the right audience. Another
somewhat negative factor is that the
advertiser cannot directly view the
keyword bidding but as a productive
alternative they are in courage to
observe and estimate their own traffic
to determine the factor in what to bid
for keywords. Unfortunately AdOn network
also has very limited geo-targeting.
Keywords the deal with location can only
be used by advertisers when their
websites contain a decent amount of
content that is relevant to the
particular location.
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